Shadrick Addy & Alysa Buchanan
MGD '19
Explore concepts of user experience and user interface design
Implement experience design methodologies to inform design strategies
Understand unified visual language and systems to create a cohesive brand identity
Practice using design softwares to create high fidelity prototypes
Guiding the Pack
Wayfinding systems that guide users through an environment, from one point of interest to the next, epitomizes experience design. A good wayfinding system is one that enriches the user experience, guiding visitors through an environment with little hassle. For this projects, students designed a wayfinding map for incoming students at NC State to use during new student orientation.
Running With The Pack
Mobile technology, such as smartphones and tablets, have allowed traditionally analog methods of data collection and display to move into the digital space. Connected devices and accounts allow for users to sync and share data across multiple platforms. This allows participants to collect, personalize, and synthesize their information, often giving the individual greater agency over their objectives and outcomes. For this project, students worked in teams of two to design a simple brand identity, tablet application, and visual map of the race course for a community marathon. The application was designed to be used at the beginning, halfway mark, and end of the marathon.
Guiding the Pack v2
For this project, students worked in teams of two to design a simple brand identity and phone application of a hypothetical school. The application was designed to be used by new students to learn about the school, and navigate the campus safely and efficiently.
Design Process
In teams, students writes a user story about their assigned persona. Develping Personas allow students to articulate for whom they are designing.
Teams work to develop a user journey map for their persona showing the user’s mood as he/she completes the marathon. Teams determines which events to include on their journey map based on the interest and need of their persona.
Students upload their sketches on to iPads and then navigate their designs through the view of their persona. Cohorts provide feedback which is taken into consideration for the refinement process
Using their team’s persona, user story, journey map, and branding, each team will develop three to six app screens for the marathon. The app should be branded according to the marathon and designed with the user in mind.
In teams or as a class, students will meet periodically to present and provide feedback on the design proposals.
Design Resources
