Motion as Branding

For this project, students were asked to investigate how motion could be used to extend
a brand's language. They started the design process by rebranding a famous business organization.
Afterward, they worked in Adobe After Effects to create an expected and unexpected animation for
the newly crafted brand identity.

Course Info

Online and Mobile Interaction Design Systems, N.C. State University

Graduate Teaching Assistant with Professor Scott Townsend

Outcomes and Objectives

Understand motion design as strategic art direction with goals and processes.

Make appropriate decisions about designing with motion for screen-based work.

Apply appropriate software for particular explorations or as part of a clear workflow.

Understand and apply principles of gestalt based design to motion.

Hover over image to play animation.

Student Projects