Communication Through Motion, Ohio State University
"Motion-based narratives reach wide audiences, tell brand stories, and promote dialog." - David Peacock, 2018
For this project, students were asked to implement motion as a mean of communicating and extending the essential qualities of a brand identity system developed in their Intermediate Visual Communication Design course. Kinetic Branding is an adaptation of the Motion As Branding project.
a) 2-3 seconds expected and unexpected animated gifs of the brand's identity mark
b) Animated web banner highlighting a service/product/event. Web banner must be able to loop seamlessly and have at least two states: on hover / on click / on exit.